In your research to start an online business you may have run across some interesting information, which is, that traffic is the key to success in any online business venture. Creating traffic is what makes your website visible to others.
Just as with any offline business your source of "traffic" are the people who will be your potential customers. These people may be looking for what you have to offer, or either are just stopping by for a visit to window shop, or just curious about your website.
These types of customers account for 70-80% of your business' sales but this figure is also based on the types of products or services you are offering for sale.
People know that a brick-and-mortar store exists and it is unlike having a website or online store, but the concept is essentially the same. With an online store you must let people know that your website exists and this can be done through promoting it through free sources such as classified ads or hiring a company to do the promotion for you.
There are many avenues that you could take. One strategy commonly used by marketers is the use of search engines such as Google, Yahoo and MSN. People can find your website through these search engines by using certain keywords.
You must optimize your website and content for these keywords otherwise the search engines will not be able to match the keywords to your website and you will get lost in the search engines.
Another method that many marketers use is networking with other marketers to promote their websites. This can be done by commenting and leaving messages in forums that share a common interest to your own. This creates a general feeling of good will toward one another and one good turn deserves another as people are more inclined to help others who help them.
Some of these strategies may also include making comments, bookmarking, voting and participating in social networks. These social networking sites are a good source of traffic for your website. What this method does is generate traffic to your site through communication with others that allows them to know that you exist.
Just as with any offline business your source of "traffic" are the people who will be your potential customers. These people may be looking for what you have to offer, or either are just stopping by for a visit to window shop, or just curious about your website.
These types of customers account for 70-80% of your business' sales but this figure is also based on the types of products or services you are offering for sale.
People know that a brick-and-mortar store exists and it is unlike having a website or online store, but the concept is essentially the same. With an online store you must let people know that your website exists and this can be done through promoting it through free sources such as classified ads or hiring a company to do the promotion for you.
There are many avenues that you could take. One strategy commonly used by marketers is the use of search engines such as Google, Yahoo and MSN. People can find your website through these search engines by using certain keywords.
You must optimize your website and content for these keywords otherwise the search engines will not be able to match the keywords to your website and you will get lost in the search engines.
Another method that many marketers use is networking with other marketers to promote their websites. This can be done by commenting and leaving messages in forums that share a common interest to your own. This creates a general feeling of good will toward one another and one good turn deserves another as people are more inclined to help others who help them.
Some of these strategies may also include making comments, bookmarking, voting and participating in social networks. These social networking sites are a good source of traffic for your website. What this method does is generate traffic to your site through communication with others that allows them to know that you exist.
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