Sunday 10 May 2009

Operators in the music market dominance will be challenged

By Professional editor working for Food Additives.

The music industry today has reached a bottom. From the beginning of 2008, there is no fire in a song, not a newcomer to break out of the market performance across the board to shrink, record companies go out of business one after another layoff, the gradual collapse of the industry as a whole is facing.

And the record financial gathering which is the setting of the wireless market, has become a super very large casino corruption. Make wealth now in the wireless is not the statutes have been endorsing this ridiculous piece of music a very naive thought of the. And brush on the table, fastened up, mass, but statements we did not learn about these time spans, is reliant on the bond between operators, the bond with the piece of music itself has not been.

Of course, the tunes market will not ever depart horrid so promptly and now the dawn, accompanied in by the end of 2008 restructuring and 3G operators certificate distributed by China Mobile, Unicom, the three greatest telecom operators. At present, the new telecommunications and the new Unicom tunes in re-building podium, telecommunications podium for the Central Conservatory of Music just to whole the tendering physical exercise to acknowledge a new performances support financial gathering, China Unicom will be May 17 in Japan Telecom to launch 3G tunes enterprise and a new tunes platform. After the three operators will be the three greatest tunes podium to retain services in able-bodied competition.

The reorganization of the operators do not have too high expectations

3G high expectations for the music business, many people suddenly into the sci-fi fantasy like a better world. But I am sorry, 3G is a step-by-step arrival of. In the new music platform for operators also need a long-building platforms and business, there are a lot of detours to go and many problems to be solved. Mainly internal system operators and officials of the limitations of ideology-based, together with the Central Conservatory of Music platform of relations with the provinces to deal with branches, as well as technical issues such as public relations. Let the music industry these are also going through a painful and long wait for the process to get to dawn. I personally estimate that the need for "fixed-line operator of the proposed platform for the development of music" more than 3 years, many music companies are likely to starve to death waiting for the road.

Therefore, if the wants on the operator who then attached to a digital melodies, how is a dead board. But not ever one day the street, melodies, digital melodies output market, not just wireless melodies enterprise, it will not be overridden by one operator.

Previously, the leading music business operators, the users and port charges are operators. All SP's marketing, are also beginning to the end user is the operator. Internet music paid as a result of limited means and piracy problems have not improved. Previously, nine days, Whale Music, such as genuine subscriber base as a result of small channels do not have the monopoly, users do not have the resources, so struggling. However, there are a number of mobile phone music business do companies and Internet giants, they have the monopoly operator of these advantages, users not only have strong resources and port charges, and there are some advantages of the new operators not available. So it is with the operators against the music business.

3G music market is still full of variables

Many population consider that 3G is the telecom operator's 3G, in item, this is a mistake. Because new technical knowledge is perpetually a insurgents, not only to subvert the contestant, but in addition to subvert their own. 3G technical knowledge is a double-edged sword, and even may be carriers of the gravedigger. 3G operators in the development of new enterprise, but in addition opened up a Pandora's Box and out of manipulate, the earlier operator blocked surroundings will be frayed a large gap, the future is wireless Internet web and online integration podium, operators will be snared quicker or afterwards, open the quagmire of the Internet.

Digital melodies from a superior operator in this position will shortly be broken. As a outcome of the present operators and the ring CRBT enterprise has been finished in the progressive death of more than 80% of buyer earnings is passive users (bound), take the start to buyer users CRBT approximated less than 20%, This displays that the ring pitch have been Like with the supply and genuine land parcel is a large-scale bubble, and the bubble will finally blew day. Therefore, operators may shortly be wireless in the customary melodies enterprise is opposite drowned. Future tendencies in the melodies enterprise is a melodies download, download full-song era directions, not the scope of the operator controlled. Therefore, one time the operators ringtones polyphonic ringtones vintage enterprise bubble blew, and the new full-song download enterprise is not no more powerful and stronger. Then, in the new open natural environment of 3G, operators are expected to emerge a total fall in the melodies enterprise, the client most of the decrease situation.

The future of the tunes enterprise will be a one-stop results, embracing wireless webs, on-line Internet, a type of handheld inventions (mobile handsets, the Internet) and so on. To users who can without difficulty tap water as the provision of tunes enterprise, that is, "everywhere in the music," then the market who the champion is.

The three most undertaking melodies business

We let us not refer to the "hardware + platform" model, Apple iTunes, their force in China will take some time. Tencent also let us not refer to such a huge user of the company, because of it has not completely genuine, and the music business is tied up and other form of business. Of course, let us not refer to this kind of piracy site Baidu.

We summed up the three most promising to do genuine music business. They were introduced just before a period of genuine music search download google, Sina music library, as well as Nokia. The three not only have the powerful resources of users and operators to users than high-end, higher brand loyalty; they are not only the music business as an important strategy, and a better understanding than the operators of Internet music this new knowledge of business operations.

When the Internet oversized and portable handset oversized has in addition draw close in to put to death time, users are not operators, or even thieve from the hands of the customer operator. Operator is a monopoly of the statutes of blocked and open statutes of the Internet will sanction operators of considering taken by surprise. With the 3G wireless technical knowledge, phone accusations will ultimately be more and more highly charge, and even tended to be free, operators will be the matching as QQ, minimal services free, relying chiefly on value-added services and fees. And value-added services in the most minimal of enterprise is tunes, so the key in the tunes enterprise, operators will be changed by these Internet marauders and portable handset oversized connection attacks, which on the total telecom development into the invasion.

Not only is each of the three, the last two years has been extensively rumored, Apple iTunes, Wal-Mart, Motorola, and more other oversized creatures in the layout of the Chinese tunes market, but time did not entirely mature. Now, nations in the world is dedicated to fortifying the security of sophisticated real estate, copyright and commenced to alter the Internet market, as well as 3G and other new technologies to realise step-by-step, the possibility is ripe. The future of digital tunes market, and the total telecom market will view very different.

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